FICO® Real-Time Experience Manager

FICO® Real-Time Experience Manager

Real-time data integration and advanced analytics help you deliver one great experience after another.

Product Details

Today's typical customer interactions happen fast, and the way you solve a problem or satisfy a need can affect your relationships for years to come.

FICO® Real-Time Experience Manager uses real-time data integration and advanced analytics to learn more about your customers and what matters most to them, helping you deliver great experiences every time.

It helps you create fluid, adaptable, individualized journeys for customers and prospective customers. It brings together the data integration, advanced analytics and multi-channel orchestration in real time, maximizing the positive impact of every interaction along the way.

  • Blend real-time streaming data with stored profile and historical behavior data.
  • Use predictive analytics (what is this customer likely to do?) and prescriptive analytics (what is the best action we can take?) on the fly.
  • Engage customers with a coherent, single voice across multiple channels.

Because every single customer interaction counts.

FICO Real-Time Experience Manager

 

Adaptable flows

Design interaction flows that adapt in real time (while considering offline data from a variety of sources), and extend a single interaction flow into a customer journey that builds lifetime value.

Better experiences

Improve interactions with customers by knowing more about them, such as current online activity, historical behavior and how they’ve responded to offers sent from other parts of your company.

Complete views

Share customer and contact history across channels, products, real-time interactions and outbound campaigns so interactions are coordinated and coherent.

Real-Time Experience Manager is part of FICO® Marketing Solutions Suite and plans inbound interactions that complement outbound marketing campaigns.
Real-Time Experience Manager

 

‌  Increase revenue, profits, customer retention and lifetime value by planning ahead and adapting in real time.

‌  Engage customers across a mix of channels with personalized, contextual and data-driven interactions.

‌  Improve continuity by sharing customer and contact history across channels and products.

‌  Interact with both known and anonymous individuals, linking profiles as you get personally identifiable information.

‌  Apply predictive models and offer/decision optimization on the fly.

‌  Monitor progress over time with dashboards showing how many customers move through your interaction flows.

Resources

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Customer Engagement in the Age of Digital Transformation

The rise of the digital consumer has led to an explosion of data collected across all touchpoints in the financial services industry. Real-time online interactions are the new normal. To engage customers, particularly Millennials, marketer...
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FICO® Real-Time Experience Manager

Most interactions with today’s customers happen quickly. The opportunity to solve a problem, satisfy a need and exceed expectations exists at a given point in time. What happens reverberates forward: it may set events in mot...
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Is Your Influence Over Your Customer Rising or Falling?

Is Your Influence Over Your Customer Rising or Falling? A Reality Check for Marketers

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Send customers on marketing journeys aligned to expectations and risk

Effective marketing requires financial institutions to have a precise understanding of customers. After all, how else can you deliver relevant offers? Imagine your favorite cafe where the wait staff recognize you, know your favorite table ...