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Today's typical customer interactions happen fast, and the way you solve a problem or satisfy a need can affect your relationships for years to come.
FICO® Real-Time Experience Manager uses real-time data integration and advanced analytics to learn more about your customers and what matters most to them, helping you deliver great experiences every time.
It helps you create fluid, adaptable, individualized journeys for customers and prospective customers. It brings together the data integration, advanced analytics and multi-channel orchestration in real time, maximizing the positive impact of every interaction along the way.
Because every single customer interaction counts.
Design interaction flows that adapt in real time (while considering offline data from a variety of sources), and extend a single interaction flow into a customer journey that builds lifetime value.
Improve interactions with customers by knowing more about them, such as current online activity, historical behavior and how they’ve responded to offers sent from other parts of your company.
Share customer and contact history across channels, products, real-time interactions and outbound campaigns so interactions are coordinated and coherent.
Increase revenue, profits, customer retention and lifetime value by planning ahead and adapting in real time.
Engage customers across a mix of channels with personalized, contextual and data-driven interactions.
Improve continuity by sharing customer and contact history across channels and products.
Interact with both known and anonymous individuals, linking profiles as you get personally identifiable information.
Apply predictive models and offer/decision optimization on the fly.
Monitor progress over time with dashboards showing how many customers move through your interaction flows.
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Effective marketing requires financial institutions to have a precise understanding of customers. After all, how else can you deliver relevant offers? Imagine your favorite cafe where the wait staff recognize you, know your favorite table ...