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How can you acquire valuable customers more cost effectively? With precise targeting, timing and offers. To do that, you need a comprehensive set of tools that helps you:
FICO offers a holistic banking acquisition solution that allows you to:
Prescriptive analytics tools that determine acquisition strategies that will meet your goals while adhering to constraints.
Batch marketing systems to facilitate segmented, multi-channel campaigns.
Real-time prescreen capabilities for instant, multi-channel offer presentation, acceptance and booking.
We want to help you future proof the next step in your organization’s journey by sharing the lessons FICO experts have learned about building resiliency during tumultuous times. Register below to gain access to our virtual event series.
From April 20 through May 28, FICO will host a series of live webinars sharing best practices and strategies for resiliency in your organization. The topics fall within six tracks including adaptability, digital customer engagement, risk management, operational efficiency, building trust and protecting customers.
KeyBank Sharpens Marketing Strategies Using FICO® Decision Management Suite.
Solving your biggest and most complex business problems.
FICO Optimization Community
Develop highly-personalized marketing offers based on an individual's engagement.
Data-driven insights to plan, execute and manage multi-channel campaigns that are precisely timed, targeted and personalized.
Deliver great experiences and learn more about your customers, using real-time data and advanced analytics.
Modern decision management projects are highly complex, involving interactions between process management, user interfaces, and automated decisionmaking. Project success depends on having a clear and complete set of functional requirements...
Banks and credit unions are constantly looking to bring the best service to their customers and often find themselves in competition with larger institutions that have highly sophisticated analytic tools and processes in place that drive m...
FICO® Optimization Solution for Deposit Pricing is the industry’s most rigorous, comprehensive analytical solution for deposit pricing decisions. Improve deposit margins by 10%–30%, lower portfolio rate-paid by 5–20 bps in an uncertain rat...
Client: China Minsheng Bank Credit Card Center, one of the 10 largest card issuers in APAC
Project Goal: Realize marketing digitalization, precisely segmenting customers and giving differentiated offering to improve marketing performanc...