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Analytics, decision management and domain expertise — all in one place.
Each organization’s ideal portfolio is different. Does yours prioritize growth? Revenue? Risk management? Retaining customers? Striking the right balance — and producing the portfolio leadership wants — can be a challenge. To succeed, organizations must:
FICO’s Acquisition, Origination and Growth Ecosystem delivers an unmatched combination of advanced analytics, decision management technology and domain expertise. Key Ecosystem components include:
Client: China Minsheng Bank Credit Card Center, one of the 10 largest card issuers in APAC
Project Goal: Realize marketing digitalization, precisely segmenting customers and giving differentiated offering to improve marketing performanc...
90% of consumers’ financial services purchase decisions are based on shopping or research processes, and not on prior relationships. While bank marketers might wish otherwise, the reality is that consumers’ interest in their products exist...
90% of purchase decisions in banking are based on shopping or research processes, and not on prior relationships. While bank marketers might wish otherwise, the reality is that consumers’ interest in their products exists almost entirely i...