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Acquisition, Origination & Growth
How do you ensure that every decision you make—marketing offers, risk evaluations, onboarding messages, pricing changes—will produce, in the aggregate, the customer portfolio you want?
FICO can help. Scroll down to learn how.
Strategy Execution
Gain the speed necessary to deploy new marketing, origination, and account management strategies in response to market changes and the confidence to know that these strategies will deliver the portfolio performance you expect.
Bring together inbound and outbound; digital and physical; real-time and batch into one integrated, risk-aware marketing environment.
Create a streamlined, omnichannel account opening experience for your customers and an efficient, compliant and low-risk origination process for your organization.
Drive personalized interactions that, in the aggregate, improve customers’ financial wellness, create loyalty and improve your portfolio profitability.
Proactively engage customers with automated communication capabilities to resolve problems and deepen their relationships with your organization.
Continually adapt to changing tactics in order to accurately and identify and mitigate first and third-party fraud, pre and post-book.
Strategy Design
Understand what happened and why; predict what will happen next; prescribe and deploy the best strategy for improving your performance.
Collect and organize all relevant internal customer and performance data and continually evaluate and experiment with new external data.
Leverage emerging analytic capabilities like machine learning and AI to efficiently evaluate raw data and uncover new insights.
Precisely segment customer risk and propensity with robust, explainable scoring models built on industry-leading data characteristics.
Maximize portfolio profitability, within an acceptable risk appetite and operational constraints, using optimized decisioning strategies.
Accelerate the strategy design and execution cycle and strengthen your competitive position in a rapidly changing environment.
Extend the value of your acquisition, origination, and growth decisions with FICO’s Decision Management Platform, a comprehensive collection of data science and decision authoring tools integrated within a unified, cloud-native execution environment.
Customer Lifecycle
Every decision that impacts your customers matters. Explore the remaining areas of the customer lifecycle to learn how FICO’s decisioning, analytics, and customer engagement capabilities can help.
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