Acquisition, Origination & Growth Ecosystem

Acquisition, Origination & Growth

Everything you need to build an ideal portfolio of customers.

Acquisition, Origination & Growth Overview

 

Analytics, decision management and domain expertise — all in one place.

Each organization’s ideal portfolio is different. Does yours prioritize growth? Revenue? Risk management? Retaining customers? Striking the right balance — and producing the portfolio leadership wants — can be a challenge. To succeed, organizations must:

  • Deploy comprehensive marketing, origination and servicing capabilities simultaneously.
  • Drive efficient and profitable interactions with prospects and customers.
  • Employ advanced analytic tools to develop and deploy appropriate strategies.

FICO’s Acquisition, Origination and Growth Ecosystem delivers an unmatched combination of advanced analytics, decision management technology and domain expertise. Key Ecosystem components include:

Strategy execution

  • Market to prospects with segmented campaigns across channels.
  • Originate new customers with automated application processing.  
  • Implement strategies that drive usage, engagement and cross-sell.
  • Communicate with self-service and person-to-person channels.
  • Protect against fraud with detection and investigation throughout the lifecycle.

 

Strategy development

  • Measure performance of existing acquisition and growth decision strategies.
  • Predict the outcome and impact of future decisions.
  • Prescribe new strategies to create an ideal portfolio and stay compliant.

Choose Your Industry

directions_car Automotive Finance

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account_balance Banking

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home Mortgage Lending

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wifi Telecommunications

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credit_card Merchant Services

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Resources

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China Minsheng Bank Credit Card Center Grows Credit Card Business Using Intelligent Marketing and Instant Approvals

Client: China Minsheng Bank Credit Card Center, one of the 10 largest card issuers in APAC Project Goal: Realize marketing digitalization, precisely segmenting customers and giving differentiated offering to improve marketing performanc...
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What origination tools do you need to win the point-of-sale battle? Hot Topics Q&A

90% of consumers’ financial services purchase decisions are based on shopping or research processes, and not on prior relationships. While bank marketers might wish otherwise, the reality is that consumers’ interest in their products exist...
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What analytics tools do you need to win the point-of-sale battle? Hot Topics Q&A

90% of purchase decisions in banking are based on shopping or research processes, and not on prior relationships. While bank marketers might wish otherwise, the reality is that consumers’ interest in their products exists almost entirely i...
insert_drive_file

What marketing tools do you need to win the point-of-sale battle? Hot Topics Q&A

90% of consumers’ financial services purchase decisions are based on shopping or research processes, and not on prior relationships. While bank marketers might wish otherwise, the reality is that consumers’ interest in their products exist...