Acquisition, Origination & Growth

Analytics, decision management and domain expertise — all in one place.

Each organization’s ideal portfolio is different. Does yours prioritize growth? Revenue? Risk management? Retaining customers? Striking the right balance — and producing the portfolio leadership wants — can be a challenge. To succeed, organizations must:

• Deploy comprehensive marketing, origination and servicing capabilities simultaneously.
• Drive efficient and profitable interactions with prospects and customers.
• Employ advanced analytic tools to develop and deploy appropriate strategies.

FICO’s Acquisition, Origination and Growth Ecosystem delivers an unmatched combination of advanced analytics, decision management technology and domain expertise. Key Ecosystem components include:

Strategy execution

• Market to prospects with segmented campaigns across channels.
• Originate new customers with automated application processing.  
• Implement strategies that drive usage, engagement and cross-sell.
• Communicate with self-service and person-to-person channels.
• Protect against fraud with detection and investigation throughout the lifecycle.

Strategy development

• Measure performance of existing acquisition and growth decision strategies.
• Predict the outcome and impact of future decisions.
• Prescribe new strategies to create an ideal portfolio and stay compliant.