Acquisition, Origination & Growth for Telecommunications

Acquisition, Origination & Growth for Telecommunications

Compete and win with prescriptive analytics.

In this highly competitive market, it is more important than ever for telecom service providers to leverage analytics and data science to efficiently market to and onboard new subscribers as well as seamlessly deliver highly compelling, personalized offers to new and existing customers.

Ecosystem Details

Today's consumer demands more than ever and yet ARPU levels for the industry are falling. Using advanced analytics to focus your efforts, better understand your customers and compete aggressively within profitable segments can make a huge difference in your business.

Regardless of whether you use device-financing or device-subsidy models, FICO provides a comprehensive set of solutions for telecom service providers that enable you to identify the best customers, deliver highly personalized and compelling offers, optimize the impact of your marketing spend, achieve high onboarding and activation rates, and improve the agility of your business by quickly operationalizing customer insights — all while ensuring regulatory compliance.

Telecom teams we work with:

Credit — Leverage credit risk analytics to ensure all offers and customer decisions are consistent with the desired risk strategy and meet all regulatory requirements.

Loss prevention — Better predict future losses and prescribe proactive treatments that reduce fraud and attrition losses through data and analytics.

Marketing communications — Improve the efficiency of your marketing spend and drive increases in ARPU with a risk-informed and analytics-driven approach.

Customer lifecycle management — Focus your company's efforts by identifying the "best" segments and operationalize these insights with an agile approach.

Loyalty retention — Drive increases in LTV by deeply understanding which at-risk customers are likely to churn and align with your marketing team to deliver highly targeted and personalized retention offers.

  • Deploy a comprehensive credit platform. Leverage the best of analytics-driven decisions with an origination platform, use multi-channel communication to drive subscriber activations, reduce service contract fraud, deliver highly accurate credit risk scoring for individuals and small businesses, and leverage optimization to create highly impactful offers across the customer lifecycle.
  • Employ risk-informed marketing. Rely on data and analytics to score prospects and determine which segments are best to target, provide offers on multiple digital channels for high activation, and leverage prescreened offers (in regions where allowed).
  • Ensure compliance for mobile money. Compete in this emerging scenario by deploying know your customer (KYC) and anti-money laundering (AML) solutions, a decision management platform, a scoring system that includes both traditional customers as well as the "unbanked," and use multi-channel and automated communications to drive low-cost self-service on mobile devices.
  • Orchestrate customer treatment strategies. Make use of analytics to accurately understand your credit exposure and prescribe treatments, understand and proactively prevent voluntary churn, predict profitability and deliver multi-channel customer engagement to drive completion of key account actions.

Solutions for Telecommunications

question_answer Risk Aware Marketing for New Telecommunication Customers

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phone_iphone Credit Origination Platform for Telecommunications

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Resources

Compete and Comply — New Dynamics for Telecom Success

Competing in telecommunications markets is becoming extremely complicated. Responding to disruptive change from many directions, telecom companies are experimenting with new business models and offering new types of services. With this com...

Telecommunications Webinar: Optimizing Customer Credit Decisions

This webinar shares strategies that can help wireless, wireline, cable and satellite firms improve their customer credit processes and decisions.

Making Smarter Telecom Decisions Across the Organization with FICO® Strategy Director

The telecommunications industry is in a continual state of change. Providers must manage regulations and ever-changing consumer desires, and maintain a massive technology infrastructure. The pressure of managing voluntary and involuntary c...

Strategic Originations Decisions Key to Telecom Success

In saturated, contested telecom markets, credit origination has become a strategically important capability in acquiring and retaining the right mix of customers. Being quick and adept at making enormously complex decisions — involving pro...