Customer Acquisition

Winning new customers is increasingly difficult — and expensive

With growing competition and constrained marketing budgets, it’s harder than ever to attract profitable new customers.

By 2023, the global digital advertising market is projected to exceed $680 billion and will make up 69% of total global ad spending.

Of customers expect companies to accelerate digital initiatives due to the COVID pandemic (and 52% of customers expect offers to always be personalized).

When buying new products or services, 81% of consumers trust the advice of family and friends over businesses.

Overview

Find & win profitable new customers

Attract new customers using advanced analytics and AI that generate the right actions to present across every touch point. With FICO, your organization is empowered to deliver attention-grabbing campaigns and real-time customer experiences as people interact with your brand. Our technology builds and continuously updates profiles as you engage with prospects.

Increase your profitability, captivate prospects, cultivate new relationships, and drive future customer retention.

Tailor your customer acquisition strategies to the needs of each prospective customer and position your organization to win.

FICO’s Customer Acquisition solution enables you to deliver compelling personalized offers and experiences that increase your response rates and acquisition volume. Start simple with basic marketing strategies for fast time-to-value, then build digital sophistication as you grow. FICO® Platform gives you the ability to quickly deploy changes to customer acquisition campaigns within a safe, scalable, and flexible cloud environment. Our software delivers the power of AI, machine learning, and advanced analytics so you can optimize your marketing offer strategies and drive portfolio performance.

Why FICO?

With 60+ years of pioneering work in predictive analytics and artificial intelligence, FICO powers robust solutions with the most advanced technology available. FICO Platform provides the ideal decisioning foundation that your organization needs to successfully achieve digital transformation. Partner with a strategic leader whose breakthrough innovations in advanced analytics and decision management are shaping transformation in today’s forward-thinking enterprises.

Case Study

Major wireless telecommunications in the United States

How a major telco uses machine learning to build marketing response models

“We have improved our marketing efficiency, response rate, and customer satisfaction by changing from universal marketing campaigns to personalized marketing campaigns with FICO’s world class decisioning technology.”

Jinqiao Yu, Director of Technology

China Minsheng Bank Credit Card Center

Analytics & ML

Leverage our patented AI techniques to develop your advanced analytics and train your ML models to deeply understand and predict customer behavior.

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Decisions

Make more precise, consistent, and intelligent decisions across your enterprise with expert control over your decision logic.

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External Data Access

Inform your decisions and enrich your insights with signals from third-party data and other alternative data sources.

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Feature Management

Get more machine learning projects into production by leveraging a shared library of derived data attributes across your enterprise.

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Application Fraud

Can you prevent first-party, third-party, and synthetic identity fraud and provide customers with great service?