Analytics & ML
Leverage our patented AI techniques to develop your advanced analytics and train your ML models to deeply understand and predict customer behavior.

Attract new customers using advanced analytics and AI that generate the right actions to present across every touch point. With FICO, your organization is empowered to deliver attention-grabbing campaigns and real-time customer experiences as people interact with your brand. Our technology builds and continuously updates profiles as you engage with prospects.
FICO’s Customer Acquisition solution enables you to deliver compelling personalized offers and experiences that increase your response rates and acquisition volume. Start simple with basic marketing strategies for fast time-to-value, then build digital sophistication as you grow. FICO® Platform gives you the ability to quickly deploy changes to customer acquisition campaigns within a safe, scalable, and flexible cloud environment. Our software delivers the power of AI, machine learning, and advanced analytics so you can optimize your marketing offer strategies and drive portfolio performance.
With 60+ years of pioneering work in predictive analytics and artificial intelligence, FICO powers robust solutions with the most advanced technology available. FICO Platform provides the ideal decisioning foundation that your organization needs to successfully achieve digital transformation. Partner with a strategic leader whose breakthrough innovations in advanced analytics and decision management are shaping transformation in today’s forward-thinking enterprises.
Leverage our patented AI techniques to develop your advanced analytics and train your ML models to deeply understand and predict customer behavior.
Make more precise, consistent, and intelligent decisions across your enterprise with expert control over your decision logic.
Inform your decisions and enrich your insights with signals from third-party data and other alternative data sources.
Get more machine learning projects into production by leveraging a shared library of derived data attributes across your enterprise.
Can you prevent first-party, third-party, and synthetic identity fraud and provide customers with great service?