Customer Analytics

Gain deep customer insights and mathematically optimize your customer interactions.

Woman shopping online
Radial circle
Abstract image
Arrow
Overview

Amazing customer experiences through responsible AI

Organizations today need to operationalize advanced analytics and machine learning to deliver seamless customer experiences and optimal business outcomes. To succeed with digital transformation, this must be done in a transparent, trustworthy, and predictable way to win your customers’ trust. A platform approach enables you to bring together data science and business innovation teams to empower your organization with a 360-degree view of the customer and the latest in explainable predictive science so you can radically increase customer engagement.

Customer Analytics from FICO

We deliver a complete and strategic solution for machine learning powered decision management that covers everything you need from customer understanding, predictive analytics, strategy generation, agile experimentation and simulation, and real-time customer engagement at scale. Here are a few of our key capabilities.

Customer Data Orchestration

Connect multiple data sources, generate dynamic profiles, personalize segmentation, and gain a 360-degree understanding of the customer.

Predictive Analytics with xAI

Leverage the latest machine learning techniques to predict consumer behavior in a trustworthy, responsible way with explainable Artificial Intelligence (xAI).

Simulation & Optimization

Empower the business team to experiment with new strategies and model business impact while mathematically optimizing competing priorities and resources.

Best Next Action and Loyalty

Model customer lifetime value and provide contextual recommendations and actions that maximize business outcomes and customer engagement.

Operationalized Analytics

Accelerate your rate of iterative customer learning with a closed loop model development and production execution environment.

Woman using computer

We have added optimization to our collections strategy to help more of our customers get their accounts up to date in a sustainable way and reduce losses through making smarter decisions about when and how to communicate.

Mark Harrison-North
Head of Credit Risk at Shop Direct

The State of Customer Analytics

93
%
Report ethics are critical for success
74
%
Agree AI improves customer engagement
25
%
Have a unified approach for customer AI projects
Case Study

Major Canadian Grocery Retailer

Builds Relationship Value by Systematically Learning What’s Relevant to Individual Customers.
Read more
Case Study

Shop Direct Prioritizes the Customer Throughout the Collections Lifecycle

Better Risk & Collections Decisions Through a Holistic Customer View
Case Study
Grocery
Decision Management and Optimization
Online shopping
Decision Management and Optimization

From the FICO Blog

How to Win Fans and Influence Profits: Using Digital Transformation to Achieve Hyper-Personalization

The trillion-plus dollars being spent on digital transformation really hinges on the ability to offer personalization

Read more

5 Key Research Findings on Enterprise Artificial Intelligence

Read more

Transforming the Customer Experience: Telecommunications

Read more

Collections Post-Pandemic: Automating Customer Communications

Read more

4 Ways to Create a Better Customer Experience in Fraud

Read more

Digital Customer Communications and COVID-19

Read more

Take the next step

How can amazing customer experiences powered by predictive analytics help you win more customers and dramatically improve loyalty? Contact FICO for a free consultation.