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Driving down churn, increasing average revenue per user (ARPU) and improving lifetime value (LTV) are all great business objectives — but how do you put in place, test and refine strategies that move the needle?
While there is no silver bullet, service providers that use a platform approach to coordinate across disparate legacy systems and data sources are empowered to gain deep insights to customer behavior, create highly target segments, and operationalize these customer insights with analytic models that not only predict what will happen next, but prescribe specific treatments that are proven to improve business outcomes in an agile way.
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Every credit decision telecom companies make — whether customer acquisition, originations, account management, retention or collections — is more complicated and consequential today than ever before. The increasing variety of products, bun...
The telecommunications industry is in a continual state of change. Providers must manage regulations and ever-changing consumer desires, and maintain a massive technology infrastructure. The pressure of managing voluntary and involuntary c...
Competing in telecommunications markets is becoming extremely complicated. Responding to disruptive change from many directions, telecom companies are experimenting with new business models and offering new types of services. With this com...
IDC surveyed 500 business executives, data scientists, statisticians and senior IT staff on their use of analytics and related capabilities across their enterprises. This InfoBrief delves into how organizations are deploying “decision-cent...