Deposit Price Offer Execution

Intelligent, analytics-driven price execution to grow revenue and improve customer experience.

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A holistic deposit price execution solution built on proven analytics

Execute with more innovation and more flexibility and grow deposit account margins by 10%-30% by using relationship-based pricing to reward profitable customers. Preserve liquidity, even with more competition and more savvy customers, with industry-leading analytics and price-sensitivity modeling. And help stakeholders across all departments collaborate to offer attractive, yet compliant, pricing.

Enabling Technologies

With 60+ years of pioneering work in predictive analytics and artificial intelligence, FICO powers our solutions with the most advanced science available.

Frequently Asked Questions

FICO solutions are built on the most advanced analytic science, leveraging decades of pioneering innovation and real-world expertise.
By creating and executing distinctive pricing strategies that are independent of the deposit core systems, yet still integrate with legacy systems.
Using advanced analytics, optimize a set of prices and terms for each individual customer (or segment) based on differences to rate sensitivity. Retention rates can be presented to customers via self-service channels or through banker-managed tools. Empower frontline staff to offer a targeted rate or have them engage customers with analytically derived discretion as part of the retention discussion.

The result? Your bank can provide differentiated pricing strategies that allow you to out-price (not under-price) your competition.
Deposit customers continue to seek value from their financial institutions, and today’s customer lifecycle has many pricing touchpoints. This customer journey may begin with an offer of an attractive rate, but a “one-size-fits-all” pricing approach is not ideal or customer-centric. Instead, you can deploy a granular pricing strategy that defines rates through various dimensions, such as customer segment or geography, and harvest more margin compared to a single promotional rate across the enterprise.

Customers presented with variable promotional durations and balance requirements can also lead to an improved customer experience. Valued customers can deepen loyalty with your bank through relationship-based pricing strategies that provide attractive multi-product bundles. Precision price execution allows you to deliver a customer-centric strategy through a precise, analytically driven, best-in-class price execution platform.
Pricing managers require a centralized dashboard to manage current and upcoming rates. Precision price execution allows you to set rates or fees for deposit products with no IT involvement. The solution empowers business users to define pricing at all levels of granularity for standard or promotional pricing campaigns. Every change is traced — from creation to approval — with built-in governance capabilities.

Precision price execution gives pricing and product management professionals the flexibility to define more customer-centric promotions for deposit products. Through an intuitive UI, users can define promotion conditions, such as minimum balance, offer duration or ownership of related products. Your business users can easily add eligibility criteria tied to additional product ownership, accelerating time-to-market, and delivering personalized and appealing campaigns.

With precision price execution, you can test pricing strategies to pull ahead of competition. Validate pricing with customers, and then deliver price offers with no manual workarounds.
May 16, 2023 – May 19, 2023

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From the FICO Blog

Get the latest insights, solutions, and strategies for improving business results from the FICO experts and thought leaders.
September 23, 2019

Fishing for Deposits

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June 05, 2019

“The Art of the Possible” in Promotional Pricing for Deposits: A Precise, Multi-Lever Approach

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May 28, 2019

Promotional Pricing for Deposits—One Size Does NOT Fit All

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Attract the right customers and improve their experience

Respond to changing market demands and use analytically driven test strategies while improving customer experience and value through pricing, rewards, and bundling.