FICO^® Centralized Decisioning

Break down decision silos and empower business users.

Solution Details

Centralized Decisioning: Achieving a Customer-Centric Enterprise

The FICO® Centralized Decisioning solution provides the unifying decisioning infrastructure competitive enterprises need to achieve true customer centricity: the power to continually transform rapidly-changing raw data into valuable, actionable, and quantifiable strategies to drive their businesses.

With the Centralized Decisioning solution companies can:

Adopt a unified, scalable decision platform across their enterprise
Create effective, highly-personalized customer treatments
Empower business users to create and manage the strategies, rules and analytics.
Re-use connected decision assets across the customer lifecycle
Validate and simulate decisions before they are put into production
Maximize the success rate and return-on-decisions of their strategies
Bring technologists and business SMEs together to deliver business value.

Centralized Decisioning is already being used by enterprise customers around the world to make faster, smarter, and more profitable decisions. It allows them to surround each customer with illuminating, real-time 360-degree insights into every customer touch, across all channels, for the entire duration of the customer lifecycle. When codified into personalized customer strategies as part of an enterprise-wide digital transformation, these insights become the key to genuine customer satisfaction and retention; this, in turn, enables organizations to ward off threats posed by digital disruption and the customer defections that result. And that goes straight to the bottom line.

Major consulting firms and industry analysts are advising their clients about the threat about digital disruption, and the opportunity of digital transformation. In fact, one firm found that 85% of financial services already have their transformation underway… which means the competition is only going to get tougher, faster. Centralized Decisioning allows companies to take the offensive and be a disruptor, not a disruptee.

Better business outcomes

Develop, test and simulate new analytics and decision strategies easily.
Gain insight into organizational performance: What happened and why?
Understand the relationship between decision assets and strategies.

Compelling customer experiences

Deliver personalized customer experiences and product offers.
Create a centralized, 360-degree view of each customer.
Ensure consistent, fair and compliant treatment of all customers.

More efficient execution

Re-use common decision assets across your organization.
Improve collaboration across business units without sacrificing autonomy.
Increase business user control and reduce dependence on IT.
Accelerate time-to-production and reduce fixed costs for new deployments.

FICO<sup>®</sup> Centralized Decision Service

‌ Shared decision assets allow common decision logic, strategies, and analytics to be defined, governed, and monitored centrally and then efficiently and collaboratively leveraged across the organization.

‌ Lifecycle-specific decisioning environments, built on decades of FICO IP, empower organizations to execute decision strategies at scale, in batch and real-time, in the cloud and on-premises.

‌ Event stream processing enables organizations to tailor their decisions and customer treatments based on real-time, contextually-relevant data.

‌ Robust performance monitoring, simulation, and prescriptive analytics capabilities enable business users to understand why their decision assets and strategies are performing the way they are and to identify new approaches that will drive improved results while adhering to organizational constraints.