Confidently optimize across millions of possible marketing offers.
With FICO Marketing Offer Optimization capabilities, organizations can maximize the expected cumulative value (short-term or long-term profit, ROI or any other objective) while satisfying critical business constraints (marketing budget, channel capacities, offer inventory levels) across multiple marketing channels. By adding optimization to your current investments you’re able to go from simply predicting who is likely to respond to the next level of digital decisioning with highly granular segmentation capabilities – where significant gains are realized. Optimization determines which action/offer to provide to each customer at a particular point in time, which channel to use and the number of interactions per individual. Deliver these personalized offers effectively with seamless execution from existing campaign management systems.
We have improved our marketing efﬁciency, response rate and customer satisfaction, by changing from universal marketing campaigns to personalized marketing campaigns, with FICO’s world-class decisioning technology.
Vanquis Bank gains agility, opening new credit possibilities with FICO® Origination Manager
Nationwide Building Society
Maximize marketing ROI while continually improving the customer experience
Optimize marketing strategies and drive improved performance across all channels and campaigns.