Strike while the time is right and boost performance with optimized offers
Expand your pricing optimization focus to deliver a new level of personalized experiences within the home equity market by delivering more granulated, targeted offers that will have your customers saying “yes” more often—without having to sacrifice profitability goals and compliance objectives.
Find the optimal rate for any pricing decision to deliver the best possible experience for your customer and results for your company.
Frequently Asked Questions
FICO solutions are built on the most advanced analytic science, leveraging decades of pioneering innovation and real-world expertise.
With an anticipated increase in both mortgage loan applications, lenders should also be prepared to put additional focus on how to improve their current home equity loan practices. This is one area of a bank’s portfolio that has the potential to generate critical revenue—IF they are willing and able to invest in adding optimization capabilities to their strategy and execution. Because if you’re not putting the right offer into the right hands at the right time, one of your competitors will be.
Times have changed. And the multi-generational pool of potential borrowers are demanding more transparency and mutually beneficial interactions with both traditional banks and new competing fintechs. They want to know that they’re getting the best possible offer with each interaction. One that’s customized for their specific wants and needs at that point in their life.
The good news for banks is that they already have a tremendous amount of knowledge about existing customers – and prospective ones as well. Data is now readily available. The question is, are banks using it to bring value to the lending marketplace by implementing a consistent way of gleaning customer behavior insights - and more importantly - acting on those insights?
By leveraging what banks already know about customers’ behavior, they can identify new opportunities to support evolving consumer financial goals in both the short- and long-term.
Help your borrowers achieve their goals, while you reach yours.
Connect with FICO for answers to all your product and solution questions. We look forward to hearing from you.