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Today, marketers are being asked to do more. Faster. With less money.
They’re on the hook to drive incremental business, through a variety of channels using targeted messaging.
The good news is, sophisticated, easy-to-use analytics and software products are making the days of ‘spray and pray’ a thing of the past. Now marketing can track customer behavior and predict what’s most likely to happen next. Because of this powerful data, highly targeted incentives and personalized experiences can be created, and in turn, conversion rates increase.
Access the power of analytic innovation with FICO® Marketing Solutions. FICO unites data integration, predictive analytics and omnichannel marketing execution to speed the automation of data-driven marketing campaigns. FICO offers insights that can benefit any industry, from banking, to automotive, to pharmaceuticals.
Join the other leading brands using FICO Marketing Solutions:
Solving your biggest and most complex business problems.
FICO Optimization Community
Integrates real-time and offline data from a variety of different channels and sources into a consolidated customer view, helping you understand and use insights faster.
Data-driven insights to plan, execute and manage multi-channel campaigns that are precisely timed, targeted and personalized.
Deliver great experiences and learn more about your customers, using real-time data and advanced analytics.
Two-way automated voice, text, email and mobile app notifications that are smart, scalable and include a human touch.
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