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Next Best Offer or Experience

Put your customer at the center of all that you do.

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Customer loyalty is finite

See how FICO helps deliver real business results and better customer experiences for leading organizations across industries and around the world.
5m+
customers switched banks last year.
6m+
customers plan to switch within the next year.
31m
customers are on the fence about staying or leaving.
76%
of customers would abandon you in favor of a competitor offering better personalization.
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Overview

Your customers have great expectations

Your customers’ financial health is continually fluctuating — especially at the height of a cost-of-living crisis and rising inflation. Accurately understanding their needs and circumstances (through difficult and prosperous times) will win long term loyalty, retention, and profitability.

Customers expect personalized, convenient service consistently across their favored channels. They also want to be rewarded for good financial behavior. If you’re unable to make personalization a priority (or continue to deliver irrelevant or conflicting offers), customers will simply go to another banking provider — and when a customer has gone, they’ve often gone for good.

Put the customer at the center of all that you do, while balancing your organizational needs, by operationalizing sophisticated analytics to automate decisions and optimize customer service and interactions. Leverage real-time and traditional data to create a 360-degree view of your customers.

Why rely on guesswork when you can enjoy certainty?

Are you offering your customers what they want, when they want it, or an even more suitable alternative? Successful customer retention hinges on identifying and acting on opportunities along your customers’ journey and pre-emptively delivering the very best mix of products, services, or advice that add value and customer loyalty. It could be anything from providing a credit line increase in real time at the point of sale to a profitable, low-risk lending option to a customer who may be about to exceed their existing limit. FICO® Platform informs and powers your customer retention strategy at every stage.

  • Identify the best actions

    Advanced analytics determine which actions, offers, and messages for each eligible customer, while also weighing critical objectives such as profit and risk exposure.
  • Execute strategies and adapt quickly

    Continually create, test, and improve customer growth and retention strategies across all applicable decision areas — from pricing to marketing, collections, and beyond.
  • Drive customer responses

    Deliver two-way digital dialogue through your customers’ favored channels — email, SMS, mobile app, or via the website.
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Why FICO?

With more than 60 years of innovation and pioneering work in predictive analytics, machine learning, and artificial intelligence, FICO® Platform provides a complete, end-to-end set of composable capabilities that empower you to uniquely address a vast spectrum of use cases — across the entire customer lifecycle.

It’s the unique combination of Data, Insights, Actions, and Outcomes that delivers a differentiated approach to AI decisioning, at speed and at scale. It enables you to achieve a competitive advantage you’d experience with a fully custom approach — where your unique know-how and intelligence are kept secret — while lowering your costs and speeding up the time to market.

Capabilities

FICO solutions offer a wide range of capabilities, empowering you to make smarter, personalized decisions, streamline operations, and improve the customer experience.

Analytics & ML

Leverage our patented AI techniques to develop your advanced analytics and train your ML models to deeply understand and predict customer behavior.

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Decisions

Make more precise, consistent, and intelligent decisions across your enterprise with expert control over your decision logic.

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External Data Access

Inform your decisions and enrich your insights with signals from third-party data and other alternative data sources.

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Composition & Orchestration

Choreograph your intelligence to animate customer journeys by weaving data, insights, and actions into positive, memorable, and valuable moments in your customers lives.

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Feature Management

Get more machine learning projects into production by leveraging a shared library of derived data attributes across your enterprise.

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Optimization

Unleash the power of mathematical optimization — use high-performance solvers to model business problems and calculate the best possible decision to maximize your desired outcomes.

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Simulation

Give your business users the crystal ball they need to creatively explore ideas, respond to emerging trends, and build better decisions.

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Dataflow

Revolutionize your data-intensive business applications with composable dataflows that dramatically improve your customer-facing business decisions.

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Solutions

FICO solutions offer a wide range of capabilities, empowering you to make smarter, personalized decisions, streamline operations, and improve the customer experience.

Collection & Recovery

Customer centric decisions to enhance collections and recovery efficiency, effectiveness, compliance, and customer satisfaction.

Next Best Sale or Experience

Do you know the true value of your customer relationships? 

Offer Personalization

One size doesn't fit all. Deliver the right offers, when and where it matters.

Originations

Open more accounts, retain, and grow your customer base without increasing exposure to risk.

Onboarding

Is friction interfering with your seamless onboarding experience and hampering your new customer growth? 

Customer Communications for Customer Management

Create seamless communication across the entire customer journey with a single enterprise platform solution. 

Why lose business to your competitors?

Speak to an expert about how to accelerate your customer retention strategies and build customer loyalty.
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