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Personalization is not a one-and-done effort—it is a dynamic process that must evolve in response to both the behaviors of customers as well as the goals of the brand. At the end of the day, data is simply raw material that must be operationalized and turned into compelling experiences that retailers can deliver to customers to reap the benefits they have envisioned. Contextualizing both real-time and historical behaviors and using AI/ML to improve relevance are key to the success of personalization. And above all, it is essential to adopt a platform approach to building, adapting, and evolving customer experiences to meet the needs of the customer anytime and anywhere in their journey with the brand.
Decision Management Platform Streaming is a platform that allows retailers to deliver personalization applications that can deliver enduring relationships across the various points in the customer journey. It allows retailers to deliver data and AI/ML driven personalization putting them in the driver’s seat to build, adapt and evolve these solutions to fit the needs of both brands and consumers.
Adaptable personalization platform
Easily deploy personalization solutions across the customer journey with a unified approach to deliver enduring relationships
Leverage any and all data sources from real-time and offline interactions to deliver results quickly
Contextual profiles for connected, consistent experiences in all channels
Combine online and offline behaviors in real-time for the most updated consistent actions
AI/ML enabled predictive personalization
Eliminate the need to stand up separate execution frameworks with native AI/ML
High performance and scale
Plan for volume and velocity by leveraging elasticity based on processing demands
FICO® Decision Management Platform Streaming is a high-performance distributed processing platform for building data-powered and AI/ML enabled applications in the digital ecosystem. It is a component of the FICO® Decision Management Suite, a cost-effective and easy way for customers to build, customize, deploy and scale state-of-the-art analytics and decision management solutions.
The solution is deployed on the Oracle Cloud, which allows retailers to integrate their personalization efforts with customer data in warehouses, point-of-sale, supply chain, merchandising systems as well as systems of engagement. Oracle is a leading cloud-based retail solution provider, serving numerous companies around the globe. Oracle cloud services combine performance, reliability, security, cost savings, seamless interoperability to help retailers shift focus from maintaining custom personalization systems that may be disconnected to designing connected omni-channel journeys of the future.
Learn how a major Canadian grocery retailer built relationship value by systematically learning what’s relevant to individual customers.
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