Decision Management fuels market share growth

The bank's Pacific Credit Card Center implements a comprehensive customer lifecycle management platform for automated, precise customer decisions.

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Case Study

China’s Bank of Communications has an innovative approach to banking and has scored a string of “firsts” in the industry. One of its key strategic objectives is to grow market share and lead the credit card market by accelerating its personal banking business. So it partnered with “the world’s local bank” HSBC, and together they set up the Pacific Credit Card Center. The requirement by Pacific Credit Card Center and Bank of Communications was simple: the solution had to provide greater “efficiency, profitability, precision and reliability” at every point of the lifecycle. Pacific Credit Card Center has established a new milestone in the development of China’s credit card industry with its customer lifecycle Decision Management system.

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