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Comercio minorista usa FICO Decision Management Suite para detectar y responder en tiempo real

Comercio minorista usa FICO Decision Management Suite para detectar y responder en tiempo real

Retailer Uses FICO® Decision Management Suite to Sense and Respond in Real Time

Estudio de caso

Client: European Retailer

Challenge: Create a platform that leverages all customer interaction data and external sources to deliver real-time, personal offers in-store that recognize and reward each customer’s loyalty

Solution: FICO® Decision Management Platform Streaming and FICO® Xpress Optimization Suite

Results: The retailer proved in three weeks that their vision for the real-time offers platform was achievable at the massive scale and low latency they require