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SunTrust transforma el proceso de admisión y mejora la experiencia del cliente

Estudio de caso

SunTrust transforma el proceso de admisión y mejora la experiencia del cliente

Estudio de caso

Client: SunTrust Bank: leading lender in the southeastern US with 1.300 branches

Challenge: SunTrust needed to improve its business lending process for both the bank and its customers in order to remain competitive.

Solution: FICO® Origination Manager and FICO® Customer Communication Services

Results: SunTrust customers have a user-friendly, efficient process throughout the loan application; the bank responds quickly due to improved workflow and automation; and new account bookings have increased 50 %.