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El mayor emisor de tarjetas de crédito de EE.UU. apoya a los mejores clientes en el crecimiento de su negocio

Estudio de caso

El sector de las tarjetas de crédito se enfrenta tanto a las nuevas restricciones del gobierno del CARD Act como a la continua volatilidad de la economía. Despite these challenges, good customers still exist, and issuers need to proactively identify and treat them appropriately for growth, loyalty and profitability.

Estudio de caso

Client: A Leading US Bankcard Issuer* 

Challenge: Identifying good customers for positive account management actions without adversely affecting risk levels

Analysis: Determine if adopting the FICO 8 Score allows lender to better classify customers based on risk for more appropriate treatment

Portfolio: Prime bankcard portfolio, focusing on balance builders

Results: Incremental profits of USD 12 million in accounts identified for positive action with the FICO 8 Score