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2025 Consumer Survey: USA Fraud, Identity and Digital Banking

How U.S. Bank Customers Really Feel: Insights from FICO’s 2025 Global Survey on Account Onboarding, Security, and Fraud

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FICO’s 2025 global survey reveals key U.S. consumer sentiments on digital banking—from preferred onboarding methods to identity protection concerns. Findings show a surprising willingness to exaggerate income in specific situations, alongside expectations for  fraud safeguards and seamless, secure account setup.

  • Fraud protection is the deal-breaker. Nearly 1 in 3 Americans say it’s their top factor when choosing a financial provider. Are you delivering?
  • Scams are getting smarter. Beyond stolen cards, fraudsters now trick people into sending money themselves. Is your defense ready?
  • Bending the truth is becoming normal. As finances tighten, many see exaggerating income or claims as justified. How will you respond?
  • Stolen cards and identity theft are just the beginning. A new wave of scams is emerging, where customers are being manipulated into sending money themselves. Are you ready for this evolving threat?

When stretching the truth becomes survival. Discover why millions of Americans now see fraud—like inflating income or insurance claims—as a justifiable response to financial pressure. How will your institution respond?

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