Ready, Set, Innovate: Super Apps, Open Finance, and the Race to Win the Customer Experience Game 2025
Explore how leading organizations are leveraging analytics, technology, and super app ecosystems to drive engagement, enhance behavioral understanding, and deliver hyper-personalized experiences, at scale.
FICO World Presentation
The future of financial services is a battleground for customer loyalty, and the race is on. Super apps, open finance, and embedded banking are reshaping how consumers interact with money, offering seamless, personalized, and frictionless experiences. But with increasing competition and rising expectations, how can leading banks stay ahead? Join Mazen Moussa, VP Global Platform Practice at FICO as we explore how leading organizations are leveraging analytics, technology, and super app ecosystems to drive engagement, enhance behavioral understanding, and deliver hyper-personalized experiences, at scale. Discover leading trends and key strategies to win in this evolving landscape.
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