Personalized engagement for APAC’s most competitive banking market
Next best action in retail banking
Solution Sheet
Discover how FICO® Platform enables APAC retail banks to move beyond product-centric marketing with hyper-personalization at scale. This solution brief covers 360-degree customer profiling, real-time next best action decisioning, and omni-channel engagement — backed by proven results from Westpac NZ and ANZ New Zealand.
- Hyper-personalization is now a baseline expectation — 91% of consumers rate experience as equal to or greater than product, and banks excelling at personalization generate 40% more revenue than average.
- FICO Platform delivers measurable APAC results — Westpac NZ achieved a 25% increase in digital engagement and 40% reduction in operational costs; ANZ NZ scaled to 5 billion transactions/day with a ~3,000% increase in scoring data.
- The Platform unifies profiling, decisioning, and engagement in one system — connecting 360-degree customer profiles to millisecond real-time decisioning across all channels, balancing customer needs with business goals simultaneously.
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Connect with FICO for answers to all your product and solution questions. Interested in becoming a business partner? Contact us to learn more. We look forward to hearing from you.