GenAI in the Past, Present and Future

Generative Artificial Intelligence (GenAI) and Large Language Models (LLMs) are currently prominent in the industry, with many organizations eager to experiment. However, companies must focus on responsibly operationalizing AI to ensure sustainable business value. This paper aims to provide an overview of the state-of-the-art technology behind GenAI, discuss the risks and benefits, and present FICO's perspective on leveraging GenAI for scalable, impactful customer experiences. FICO has been utilizing GenAI since the early 1990s across various domains such as collections, marketing, and fraud detection, and the experience gathered over the decades brings forward this focused discussion about a very influential technology. We invite you to access this paper to learn more.