Loyalty Is Rocket Science for a Major Canadian Grocer

How do you launch a loyalty program in a saturated market during one of the worst years for grocery sales in decades…and rocket to success? A top Canadian grocer's loyalty program uses sophisticated analytics to identify-from 380 billion+ possible combinations-the handful of offers that will be most relevant to each customer that week. As a result, more than 40 % of grocery sales now come from loyalty members, who make more trips and buy bigger baskets than nonmembers.

This white paper looks at how the retailer:

• Knows when and what customers will buy
• Predicts individual demand elasticity to point thresholds in offers
• Optimizes offer sets for best customer-company outcomes
• Learns what causes customers to buy