White Paper Competing on More than Analytics: Decision Solutions for Effective Customer Life-Cycle Management

Competing on More than Analytics: Decision Solutions for Effective Customer Life-Cycle Management

Even though the basic processes of acquiring, retaining, and growing customers are as old as commerce itself, everything about these processes has changed. Most executives value the use of analytics and data-driven decision making. However, many organizations fall short in maximizing the value of data they already own or could acquire in deriving insights to support or automate decision making to maximize customer lifetime value.

Download the IDC white paper “Competing on More than Analytics: Decision Solutions for Effective Customer Life-Cycle Management” and learn more about:

• How deploying decision solutions, which combine advanced analytics, rules, and optimization capabilities, can help businesses analyze and optimize the best decisions to make and actions to take
• Essential customer life-cycle management process steps, and how decision solutions support each step in the process
• Common characteristics of organizations that are using decision solutions for customer life-cycle management
• The future outlook and technological advances that will continue to enhance customer life-cycle capabilities
• Recommendations to address current challenges and drive new opportunities