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29 de octubre de 2014

Chief Analytics Officers from Ford, Caesars and Lithium to Join FICO World Keynote Panel

29 de octubre de 2014

SAN JOSE, Calif.—October 29, 2014—FICO (NYSE:FICO), the predictive analytics and decision management software company, today announced the speaker line-up for its Chief Analytics Officer keynote panel at FICO World 2014, November 11-14 in San Diego. The panel will include Alfredo Cateriano, Ph.D., vice president and chief analytics officer at Ford Motor Credit Company; Ruben Sigala, chief analytics officer at Caesars Entertainment; and Michael Wu, Ph.D., chief scientist at Lithium Technologies.

As analytics-driven decision making becomes the norm, companies are increasingly creating the role of chief analytics officer to provide leadership and accountability. Andrew Jennings, Ph.D., FICO's chief analytics officer, will moderate the panel, exploring such questions as: How should chief analytics officers influence the way a business operates? Will businesses still be talking about Big Data in 18 months? And what are the advantages of a data-centric culture?

"To be effective, the chief analytics officer needs to integrate technical expertise with business acumen," said Dr. Jennings. "As Big Data analytics increasingly underpins all operational decisions, the chief analytics officer will be charged with ensuring that data is used ethically and to its fullest potential, accelerating achievement of the business's goals, and building a culture with an analytic mind-set."

The panel will take place on Friday, November 14 at 9 am PT. Dr. Wu will also be presenting a session on Thursday, November 13 at 3 pm PT titled “Understanding Sentiment Analysis.” Registration is open at

About FICO World
At FICO World 2014, an estimated 1.000 professionals with responsibility for customer decisions in marketing, risk management, fraud and collections will join other CIOs, data scientists and system architects to explore new ideas for acquiring, serving and retaining customers profitably. The conference will feature presentations on analytic innovation, credit scoring, customer growth and retention, customer originations, debt management, fraud and security, mortgage lending, regulatory compliance, and small business lending.

Sobre FICO
FICO (NYSE: FICO) es una empresa líder de software de analítica que ayuda a negocios de más de 90 países a tomar mejores decisiones que incrementen el crecimiento, la rentabilidad y la satisfacción del cliente. El innovador uso de Big Data y de algoritmos matemáticos por parte de la empresa para predecir el comportamiento del consumidor ha transformado sectores enteros. FICO ofrece software de analítica y herramientas que se emplean en múltiples sectores para gestionar riesgos, combatir el fraude, crear relaciones con clientes más rentables, optimizar operaciones y cumplir con estrictas regulaciones gubernamentales. Many of our products reach industry-wide adoption. These include the FICO® Score, the standard measure of consumer credit risk in the United States. Las soluciones FICO emplea estándares de código abierto y cloud computing para maximizar la flexibilidad, hacer despliegues más rápidos y reducir costes. La empresa también ayuda a millones de personas a gestionar su salud crediticia personal.

FICO: Make every decision count™. Learn more at

FICO and “Make every decision count” are trademarks or registered trademarks of Fair Isaac Corporation in the United States and in other countries.

For FICO news and media resources, visit

Contactos de la sala de prensa

Greg Jawski
+1 212-601-8248

Darcy Sullivan
Europa, Oriente Medio y África
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Saxon Shirley
Asia Pacífico
+65 6422-7795

Marisa Arribas
+1 786 482 7231

Milla Delfino
América Latina
+55 11 97673-6583