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6 de enero de 2014

Consumers Worldwide Want More Banking via Smartphones, FICO Survey Finds

6 de enero de 2014

Account balances and security alerts most requested features

SAN JOSE, CALIF. — January 6, 2014 — FICO (NYSE:FICO), a leading predictive analytics and decision management software company, has released the results of an international survey of smartphone consumers showing that they want to do much more mobile banking than most of today’s smartphone apps permit. While the most requested functionality is the ability to check account balances (75 %), more than half of respondents want to receive notifications of potential fraudulent activity (59 %), make payments from their account (53 %) and transfer money between their accounts (50 %) using their smartphone.

The demographic breakdown showed that across all categories, young people showed the most interest in banking services delivered by smartphone. When it came to specific product services such as receiving credit card bill payment reminders and credit card limit warnings, people aged 25 to 39 were the most interested in delivery by smartphone.

The least popular service, according to the findings, was to receive information about new products and services (39 %). Interest in this dropped with age, with only 6,5 percent of over 55s attracted to the idea.

The survey also found that men were more interested in smartphone banking services than women – by an average of three to four percentage points across all age groups.

The survey looked at consumer preferences and tendencies with regards to mobile, online and in-person interactions with banks. It included 2.239 adult smartphone users in the UK, Australia, Brazil, China, France, Germany, India, Italy, Japan, Korea, Mexico, Russia, Turkey and the United States.

"Over one billion consumers worldwide have smartphones in their pockets, so it stands to reason that many of them would want to conduct their banking using those devices," said Stuart Wells, FICO's Executive Vice President, Chief Product and Technology Officer. "For forward-thinking banks, this presents an unprecedented opportunity to differentiate themselves and strengthen their relationships with their customers. The unique ability to combine voice, applications, text, and location information with powerful analytics, personalization and automated communications make mobile banking much more significant than previous channel expansions, including the advent of ATMs or even online banking."

The banking preferences of smartphone consumers from the US, Australia, Brazil, China and the UK can be explored in further detail at a special interactive website: www.fico.com/mobileiq.

Sobre FICO
FICO (NYSE: FICO), formerly known as Fair Isaac, is a leading analytics software company, helping businesses in 80+ countries make better decisions that drive higher levels of growth, profitability and customer satisfaction. El innovador uso de Big Data y de algoritmos matemáticos por parte de la empresa para predecir el comportamiento del consumidor ha transformado sectores enteros. FICO ofrece software de analítica y herramientas que se emplean en múltiples sectores para gestionar riesgos, combatir el fraude, crear relaciones con clientes más rentables, optimizar operaciones y cumplir con estrictas regulaciones gubernamentales. Muchos de nuestros productos se adoptan en todas las industrias, como FICO® Score, la medición estándar del riesgo de crédito del consumidor en Estados Unidos. Las soluciones FICO emplea estándares de código abierto y cloud computing para maximizar la flexibilidad, hacer despliegues más rápidos y reducir costes. La empresa también ayuda a millones de personas a gestionar su salud crediticia personal.

FICO: Make every decision count™. Learn more at www.fico.com.
For FICO news and media resources, visit www.fico.com/news.

FICO and “Make every decision count” are trademarks or registered trademarks of Fair Isaac Corporation in the United States and in other countries.

Contactos de la sala de prensa

Greg Jawski
Américas

greg.jawski@porternovelli.com
+1 212-601-8248

Darcy Sullivan
Europa, Oriente Medio y África

dsullivan@fico.com
+44 (0) 209-940-8719

Saxon Shirley
Asia Pacífico

saxonshirley@fico.com
+65 6422-7795

Marisa Arribas
Latinoamérica

marisaarribas@fico.com
+1 786 482 7231

Milla Delfino
América Latina

milladelfino@fico.com
+55 11 97673-6583