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July 7, 2014

FICO Infographic: Analytics That "Think" Like Humans

July 7, 2014

Stopping fraud, recognizing faces and detecting hackers are a few ways artificial intelligence software is acting human … for the good of humans

SAN JOSE, Calif.—July 7, 2014—FICO (NYSE:FICO), a leading predictive analytics and decision management software company, today published an infographic that illustrates various ways in which Big Data analytic software mimics processes in the human brain. These applications of artificial intelligence address a range of real-world challenges, from combatting financial crimes and computer hacking to verifying identities.

The infographic focuses on four examples of artificial intelligence analytics that work the way people think, and are used in business applications today. These include:

  • Neural networks that use connections between bits of data to detect payment fraud in real time, as used in FICO® Falcon® Fraud Manager, which protects 2,5 billion payment card accounts worldwide;
  • Deep networks that use multiple layers of data processing to recognize human faces and speech;
  • Neuro-dynamic programming that improves areas such as conversational virtual agents in travel bookings, by continually recalculating the optimal action to take as new data becomes available;
  • Cyber analytics that protect computers from hackers by recognizing control relationships between two entities (e.g., “victim” computer and “hostbot” computer).

"The human brain is the smartest computer ever known - and it's still a great mystery," said Dr. Andrew Jennings, chief analytics officer at FICO and head of FICO Labs. "As researchers develop theories about how the brain works, data scientists are increasing the power, capacity and speed of analytic technology. The combination of these two phenomena - applying new theories of neuropsychology to develop sophisticated analytics software - will enable us to solve previously unsolvable problems."

FICO’s artificial intelligence infographic can be viewed and downloaded at For more FICO infographics, visit

Sobre FICO
FICO (NYSE: FICO) es una empresa líder de software de analítica que ayuda a negocios de más de 90 países a tomar mejores decisiones que incrementen el crecimiento, la rentabilidad y la satisfacción del cliente. El innovador uso de Big Data y de algoritmos matemáticos por parte de la empresa para predecir el comportamiento del consumidor ha transformado sectores enteros. FICO ofrece software de analítica y herramientas que se emplean en múltiples sectores para gestionar riesgos, combatir el fraude, crear relaciones con clientes más rentables, optimizar operaciones y cumplir con estrictas regulaciones gubernamentales. Many of our products reach industry-wide adoption. These include the FICO® Score, the standard measure of consumer credit risk in the United States. Las soluciones FICO emplea estándares de código abierto y cloud computing para maximizar la flexibilidad, hacer despliegues más rápidos y reducir costes. La empresa también ayuda a millones de personas a gestionar su salud crediticia personal. FICO: Make every decision count™. Learn more at

For FICO news and media resources, visit

FICO, Falcon and “Make every decision count” are trademarks or registered trademarks of Fair Isaac Corporation in the United States and in other countries.

Contactos de la sala de prensa

Greg Jawski
+1 212-601-8248

Darcy Sullivan
Europa, Oriente Medio y África
+44 (0) 209-940-8719

Saxon Shirley
Asia Pacífico
+65 6422-7795

Marisa Arribas
+1 786 482 7231

Milla Delfino
América Latina
+55 11 97673-6583