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10 de junio de 2014
Enhanced device and digital consumer insights will reduce false positive rates for card-not-present fraud to increase revenues and customer satisfaction
SAN JOSE, Calif.—June 10, 2014—FICO (NYSE: FICO), a leading predictive analytics and decision management software company, has partnered with 41st Parameter®, a part of Experian® and a leader in securing online relationships, to fight fraud on card-not-present (CNP) transactions, the top source of payment card fraud today, while letting more genuine transactions proceed in real time. FICO is integrating 41st Parameter’s TrustInsight™ with the FICO® Falcon® Platform, which protects 2,5 billion card accounts and is used by more than 9.000 financial institutions worldwide. Authenticating the device being used in a transaction provides yet another layer of detection to the Falcon Platform, which includes proprietary analytics based on more than 30 patents.
FICO's research shows that total card fraud grew 13 percent in the U.S. from January 2012 to September 2013. CNP fraud accounted for nearly half of credit card and debit card fraud during this period.
41st Parameter's TrustInsight™ solution provides a real-time analysis of a transaction, crowd-sourced from a network of merchants, that produces a TrustScore™ indicating whether the transaction is likely to be genuine and should be approved. TrustInsight helps reduce the number of "false positives," or good transactions that are declined or investigated by the card issuer. The TrustScore, integrated with the FICO Falcon Fraud Manager Platform, provides a link between data the merchant knows and data the issuer knows to enable issuers to utilize additional information that is not currently available in their fraud detection process, including the identification of a cardholder's "trusted devices."
For instance, if a cardholder is on vacation and tries to purchase a flight online, Falcon Fraud Manager's advanced analytics might rate this as a suspicious transaction if the location and the value were unusual for the cardholder. TrustInsight could identify that in fact the cardholder was using their own mobile phone for the transaction, which makes the transaction far likelier to be genuine.
"The future of payments is online and mobile, where the card is not present," said T.J. Horan, vice president for Fraud Solutions at FICO. "Integrating 41st Parameter's TrustInsight technology with the FICO Falcon Platform score will enable issuers to increase the approval rate, and corresponding revenue for CNP transactions. With TrustInsight, we believe issuers can recover more than 30 percent of transactions declined for fraud reasons that are actually false positives. The entire online commerce ecosystem will benefit, including significant improvement in customer experience, added consumer confidence, and additional revenue for merchants and issuers."
"Most companies just don't know their online customers, and if you can't recognize your customers how can you authorize transactions?" said Ori Eisen, founder and chief innovation officer at 41st Parameter. "41st Parameter advanced technology provides FICO's worldwide Falcon customers, and their cardholders, additional protection against today's biggest card fraud threat. FICO's commitment to seeking out and incorporating the most innovative solutions into their products is integral to their market reputation."
FICO has been named a leader or best-in-class solution for enterprise fraud management in recent reports by CEB TowerGroup, Forrester and Chartis.
About 41st Parameter
In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media, creating relevant customer experiences and preventing online fraud are constant business challenges. 41st Parameter, a part of Experian®, is the global leader in device recognition and intelligence uses patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance. FraudNet combines device intelligence with risk analysis to detect and prevent online fraud before it happens. AdTruth, the digital media division, gives marketers a better way to recognize and reach their most valuable audiences across all types of devices. The TrustInsight™ Network enables online merchants to increase sales by approving more trusted transactions. These privacy compliant solutions help keep the Internet more secure and relevant for everyone.
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. For more information, visit http://www.experianplc.com.
Sobre FICO FICO (NYSE: FICO) es una empresa líder de software de analítica que ayuda a negocios de más de 90 países a tomar mejores decisiones que incrementen el crecimiento, la rentabilidad y la satisfacción del cliente. El innovador uso de Big Data y de algoritmos matemáticos por parte de la empresa para predecir el comportamiento del consumidor ha transformado sectores enteros. FICO ofrece software de analítica y herramientas que se emplean en múltiples sectores para gestionar riesgos, combatir el fraude, crear relaciones con clientes más rentables, optimizar operaciones y cumplir con estrictas regulaciones gubernamentales. Many of our products reach industry-wide adoption. These include the FICO® Score, the standard measure of consumer credit risk in the United States. Las soluciones FICO emplea estándares de código abierto y cloud computing para maximizar la flexibilidad, hacer despliegues más rápidos y reducir costes. La empresa también ayuda a millones de personas a gestionar su salud crediticia personal. FICO: Make every decision count™. Learn more at www.fico.com.
For FICO news and media resources, visit www.fico.com/news.
FICO, Falcon and “Make every decision count” are trademarks or registered trademarks of Fair Isaac Corporation in the United States and in other countries.
Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc.
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