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3 de junio de 2010
MINNEAPOLIS—June 3, 2010—FICO (NYSE:FICO), the leading provider of analytics and decision management technology, announced today that Sam's Club, a division of Wal-Mart Stores, Inc. (NYSE: WMT), is achieving higher than expected results from its transformational eValues program enabled by FICO® Retail Action Manager as its core predictive technology platform.
With this deployment of FICO Retail Action Manager, a marketing decision application using a combination of predictive analytics, rules, and optimization technology, Sam's Club is the first retailer to automate the combination of these technologies to target highly-customized offers to its members.
"Our strategy for success is based on employing member insights to make the best choices for our members, and with FICO predictive analytics and optimization, we can take into account a member's preferences, purchase history, and in-club product availability to maximize offer relevancy and profitability through our eValues program," said Linda Vytlacil, vice president for Member Insights at Sam's Club.
"Not only are traditional paper coupons wasteful, they require consumers to do all the work of evaluating their usefulness, clipping and bringing them into the club, and presenting them at the point of sale," said Cindy Davis, executive vice president for Marketing, Membership and eCommerce at Sam's Club. "By contrast, the Sam's Club eValues program presents Sam's Club Plus® members with offers on products they love and on items they may be interested in trying. The eValues offers are loaded electronically onto their membership cards. Members can view their offers any time at samsclub.com and via in-club kiosks, and the offer is applied automatically at check-out. To date, the results have included a higher than expected response from members."
"Many retailers accept one to two-percent coupon conversion rates as a fact of life," said Jane Johnson, vice president at FICO. "Sam's Club is much more visionary. In a business where member loyalty is of paramount importance, Sam's Club is committed to continual innovation in order to improve the relevancy and strength of its member relationships. The implementation of FICO Retail Action Manager is an important milestone in the achievement of its vision."
Sam's Club and FICO have a long-standing relationship. The eValues program was rolled out nationwide in August of 2009.
Sobre FICOFICO (NYSE:FICO) transforma los negocios al reconocer la importancia de cada decisión. Las soluciones de gestión de decisiones de FICO combinan asesoramiento confiable, analítica de talla mundial y aplicaciones innovadoras para dar a las organizaciones el poder de automatizar, mejorar y conectar decisiones en todo su negocio. Clientes de 80 países trabajan con FICO para aumentar la fidelidad del cliente y la rentabilidad, reducir las pérdidas por fraude, gestionar riesgos de crédito, cumplir con las exigencias normativas y competitivas y generar rápidamente una cuota de mercado. FICO also helps millions of individuals manage their credit health through the www.myFICO.com website. FICO Statement Concerning Forward-Looking Information Except for historical information contained herein, the statements contained in this news release that relate to FICO or its business are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the success of the company's Decision Management strategy and reengineering plan, the maintenance of its existing relationships and ability to create new relationships with customers and key alliance partners, its ability to continue to develop new and enhanced products and services, its ability to recruit and retain key technical and managerial personnel, competition, regulatory changes applicable to the use of consumer credit and other data, the failure to realize the anticipated benefits of any acquisitions, continuing material adverse developments in global economic conditions, and other risks described from time to time in FICO's SEC reports, including its Annual Report on Form 10-K for the year ended September 30, 2009, and its last quarterly report on Form 10-Q for the period ended March 31, 2010. If any of these risks or uncertainties materializes, FICO's results could differ materially from its expectations. FICO disclaims any intent or obligation to update these forward-looking statements.FICO is a registered trademark of Fair Isaac Corporation in the United States and other countries.
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