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Gjensidige Bank was launched in 2007 by Norway ́s leading insurance company, Gjensidige Insurance. As a Top 25 Norway bank, Gjensidige provides Internet-based retail banking and consumer finance to 95,000 customers, with loan
and credit receivables of 15 billion NOK and deposits of 7 billion NOK. Initially,
Gjensidige offered property secured loans and other standard banking products, with minimal delinquencies. In late 2009, however, Gjensidige acquired a significant consumer loan portfolio from a large global bank, which changed their customer profile substantially.