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Competing on More than Analytics: Decision Solutions for Effective Customer Life-Cycle Management
Even though the basic processes of acquiring, retaining, and growing customers are as old as commerce itself, everything about these processes has changed. Most executives value the use of analytics and data-driven decision making. However, many organizations fall short in maximizing the value of data they already own or could acquire in deriving insights to support or automate decision making to maximize customer lifetime value.
Download the IDC white paper “Competing on More than Analytics: Decision Solutions for Effective Customer Life-Cycle Management” and learn more about: