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In every sector and market, businesses are increasingly data-driven. Companies collect more data, from more sources, at greater velocity, every day — often without knowing how to leverage that data to benefit their business. The impetus to gather data from business operations comes from executives who understand that the right kind of analytics can turn big data into a competitive weapon — or a new asset that can be monetized. The organizations that will thrive in digital business are those that grasp the meaningful patterns in the data they have, and build effective, actionable analytics to mine business value from the numbers.