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Digital transformation is accelerating the pace of change in virtually every industry. Businesses are under intense pressure to make better decisions, faster, to be competitive and enhance their customers’ experience. More specifically, companies need to accurately quantify customer credit risk, find ways to deliver better, more individualized marketing offers and deftly handle regulatory restrictions in their markets without falling victim to increasingly prevalent financial crime.
Increasingly powerful predictive analytics enables businesses to anticipate and develop effective strategies to meet these challenges. It is more important than ever to leverage advanced techniques such as machine learning and augmented intelligence to harness the power of big data when developing predictive models. However, applied machine learning is overwhelming, and it is hard for many business stakeholders to know where to start — even organizations with skills depth in data science may not be prepared to fully leverage machine learning in regulated markets.
In this conversation, Chisoo Lyons, Vice President - Analytic Ventures at FICO, describes a business alternative to augment direct investment in analytics development: partner with FICO to leverage their gained experience to develop and deploy these advanced predictive models.