Driving Engagement Across the Customer Lifecycle

Due to the advances in technology, the expectations of the retail bank customer has forever changed. Banks and credit unions must transform how they engage with the customer during the entire financial services lifecycle or risk being left behind. In order to succeed, financial institutions need to prioritize the technology investments, data science projects, and business process improvements that will positively impact near-term customer decisions while giving them the agility to adapt to long-term market, regulatory, and competitive changes.

During this webinar, attendees will:  

  • Discover the key drivers impacting today’s retail banking strategies 
  • Learn about the omni-engagement maturity model
  • Receive a framework for prioritizing future technology, data science, and process improvement projects

Marc DeCastro, Research Director, IDC Financial Insights
Tom Johnson, Senior Partner, FICO

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