Fraud: Customer Experience Breaker or Maker?

Five analytic best practices for fraud protection that strengthens customer relationships

Fraud/security protection has always been important to consumers. But until recently, it hasn't been a customer experience maker or breaker. Today it is. Consumers increasingly put fraud/security protection in their top two criteria for choosing financial services providers, sometimes even above pricing.

This white paper discusses the emergence of fraud management as a key customer experience differentiator. We explore five analytics-based best practices:

  1. Know your customers—what it means today
  2. Align with enterprise goals for customer experience
  3. Act on what you know about your customers
  4. Mobilize every analytic advantage
  5. Give customers more control and choice

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