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26 de setembro de 2013

FICO Launches Mobile Game in Brazil to Help Consumers Understand How Credit Works

26 de setembro de 2013

SÃO PAULO – September 26, 2013 - FICO (NYSE: FICO), a leading predictive analytics and decision management software company, announced today the release of the mobile game FICO™ Missão: Positivo in Brazil. The game makes learning about personal finance fun — consumers test their financial knowledge and earn status and coins. The game is available on the Android and iOS mobile operating systems, and can be downloaded for free from Google Play and the Apple App Store.

FICO™ Missão: Positivo brings entertaining financial education to Brazil’s 30 million smartphone users, especially young adults and the new and growing middle class. The game is designed to help players understand their financial obligations and how their payment behavior affects their credit options.

In a country where 45 percent of consumers are unbanked, and where 25 percent of the middle class and 75 percent of segments D & E have credit restrictions, there is a strong need to help consumers understand how to manage their finances and build their credit responsibly. FICO™ Missão: Positivo gives players tips on how to practice good credit behavior.

“With 35 million people joining Brazil’s middle class in the last ten years, it is no surprise that many consumers have questions about financial services,” said Robert Duque-Ribeiro, vice president and general manager of Latin America and the Caribbean for FICO. “FICO has 57 years of experience analyzing how consumer behavior impacts their credit risk, which in turn impacts the terms of their loans, credit cards and mortgages. With FICO™ Missão : Positivo, we found an innovative approach to share these insights with the Brazilian consumer in a fun and educational way.”

Sobre a FICO
A FICO (NYSE: FICO) é uma grande empresa de software analítico que ajuda empresas em mais de 80 países a tomar melhores decisões que levem a níveis mais elevados de crescimento, rentabilidade e satisfação do cliente. O uso inovador que a empresa faz do Big Data e de algoritmos matemáticos para prever o comportamento do consumidor está transformando setores inteiros. A FICO fornece software analítico e ferramentas utilizadas em vários setores para gerenciar riscos, combater a fraude, construir relacionamentos mais rentáveis com os clientes, otimizar operações e cumprir regulamentações governamentais rigorosas. Many of our products reach industry-wide adoption - such as the FICO™ Score, the standard measure of consumer credit risk in the United States. As soluções da FICO utilizam padrões de código aberto e computação em nuvem para maximizar a flexibilidade, acelerar a implementação e reduzir os custos. A empresa também ajuda milhões de pessoas a gerenciar sua qualidade de crédito pessoal.

FICO: Make every decision count™. Learn more at www.fico.com.
For FICO news and media resources, visit www.fico.com/news.

Statement Concerning Forward-Looking Information
Except for historical information contained herein, the statements contained in this news release that relate to FICO or its business are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the success of the Company's Decision Management strategy and reengineering plan, the maintenance of its existing relationships and ability to create new relationships with customers and key alliance partners, its ability to continue to develop new and enhanced products and services, its ability to recruit and retain key technical and managerial personnel, competition, regulatory changes applicable to the use of consumer credit and other data, the failure to realize the anticipated benefits of any acquisitions, continuing material adverse developments in global economic conditions, and other risks described from time to time in FICO's SEC reports, including its Annual Report on Form 10-K for the year ended September 30, 2012 and its last quarterly report on Form 10-Q for the period ended June 30, 2013. If any of these risks or uncertainties materializes, FICO's results could differ materially from its expectations. FICO disclaims any intent or obligation to update these forward-looking statements.

FICO and “Make every decision count” are trademarks or registered trademarks of Fair Isaac Corporation in the United States and in other countries.

Contatos da sala de imprensa

Greg Jawski
Américas

greg.jawski@porternovelli.com
+1 212-601-8248

Darcy Sullivan
Europa, Oriente Médio e África

dsullivan@fico.com
+44 (0) 209-940-8719

Saxon Shirley
Pacífico Asiático

saxonshirley@fico.com
+65 6422-7795

Marisa Arribas
América Latina

marisaarribas@fico.com
+1 786 482 7231

Milla Delfino
América Latina

milladelfino@fico.com
+55 11 97673-6583