Akbank

Client: Akbank
Challenge: Despite considerable regulation challenges, Akbank wanted to grow its market share and improve lending opportunities to consumers by increasing approval rates and limits for credit cards without increasing credit losses.
Solution: FICO® Platform
Results: After employing FICO Platform — Optimization Capability, Akbank achieved a 60% increase in approval limits, a 45% increase in credit card approvals, and a 129% increase in profit, all the while navigating complex regulation, keeping credit losses stable, and improving customer service by providing better lending access.

• The optimization project aimed to help Akbank understand and model likely customer reactions to various credit offers, as well as trade-offs according to different business goals.
• Akbank improved its predictions using action-effect modeling  developed to incorporate the customer response into the decision process.
• With FICO® Platform — Optimization Capability, Akbank has realized: 129% increase in profit, 60% increase in approval limits, 45% increase in credit card approvals, compliance with complex regulations, and stable credit losses.