FICO^® Marketing Solution Suite Hot Topics Q&A

Segundo a Forrester, "seus relacionamentos com seus clientes são seu principal diferencial competitivo". Com esses relacionamentos agora se tornando cada vez mais digitais, o resto da empresa está pronto para participar. From origination through collections, banking operations and decisions are becoming more customer-centric - a transformation that benefits marketing.

This Q&A describes how FICO enables banks to connect decisions across the enterprise in ways that lift marketing to a whole new level of capabilities.