The journey to retail hyper-personalization

The introduction of AI and analytics to power the decision intelligence revolution enables a hyper-personalized and customized customer engagement. Nowhere can this been seen, and imagined, more clearly than in retail and the hyper-personalization of the direct consumer marketing. This paper imagines the use cases for an AI-powered decision automation platform and capabilities to drive a new and super personalized consumer experience. By approaching the narrative with what’s possible, this paper explores what a future consumer retail and brand experience could include to create a more loyal and engaged customer.