BAC is on a journey of innovation and client-centricity with FICO® Platform

BAC, a leading financial organization with over 70 years of experience, is transforming lives in Central America through innovation and digital transformation. BAC is the largest bank in Central America based in Costa Rica, and the preeminent financial service provider in the region. The bank has become an integral part of the region's financial landscape, with an unwavering commitment to a customer-centric approach that has driven it to embrace technological advancements and pioneer innovation in its digital products. 

BAC is renowned for its ongoing transformations, driven by the ambition to be truly customer-centric and offer the best and most innovative solutions. This marked the beginning of a new era in risk-based decision-making, shifting from individual lines of business to a holistic customer-centric approach. BAC utilizes the FICO Platform in the cloud to combine behavior scores to personalize financial solutions. The bank seamlessly integrates all available data to support its analytical efforts and links them to its operational workflows. 

The scalable, adaptable, and interconnected Platform allowed BAC to gain a 360-degree view of its clients, forming the foundation for highly personalized relationships. The business team is empowered to create strategies, run rules, and approve the cash loan automatically. BAC believes in life-centricity rather than product-centricity, which is positively impacting the lives of many Central Americans.