T-Mobile Individualizes the Customer Experience with FICO® Platform
FICO® Platform provides the capabilities to individualize customer treatments for prospecting and underwriting customers all the way through debt collection.
Video
T-Mobile, the second largest wireless carrier in the US, is always looking to remove pain points for customers and help each of them achieve their goals. But they were limited in the number of treatments they could apply and forced to paint customers with broad strokes. They needed a decision platform to help them get down to the customer level and hyper-personalize the customer experience.
Chris Hooppaw, T-Mobile's Vice President of Credit Risk, discusses how FICO® Platform provides the capabilities to individualize customer treatments for prospecting and underwriting customers all the way through debt collection. Having a single end-to-end solution allows them to maximize the use the their data, increase speed of deployment, and view the customer through their entire lifecycle.