FICO Honors Cognizant for AI-Powered Financial Marketing Solution at Inaugural GSI Hackathon

BENGALURU, India – May 15, 2025 – FICO (NYSE: FICO)

Highlights:

• FICO hosts its first partner hackathon to accelerate innovation in financial services
• Cognizant develops AI-powered campaign solution using FICO Platform

Global analytics software leader FICO has announced that a team from Cognizant (Nasdaq: CTSH), a leading provider of information technology, consulting, and business process services, has been named one of the winners of its inaugural Global System Integrator (GSI) Partner Hackathon, held at its Bengaluru campus — home to its largest global office and a key hub for innovation. The event invited leading GSI partners to develop real-world solutions to complex financial challenges using FICO® Platform.

More information: https://www.fico.com/en/fico-platform 

The winning Cognizant team developed a financial marketing solution designed to optimize campaigns, leveraging AI to help identify the most effective financial offer and optimal delivery channel, whether SMS, email, or voice, based on customer credit history, segmentation and engagement patterns. The solution is designed to help financial institutions enhance customer engagement and improve conversion rates with precision and scale.

“Consumers today expect every experience to be as smart and seamless as their favorite apps,” said Premalatha Rajasekaran, Senior Technology Architect and team spokesperson for the Cognizant hackathon team. “With FICO Platform, we had the tools to build a flexible, enterprise-grade solution that can ingest data, apply advanced analytics, and deploy decisions in real time. It let us focus on the creative side — rethinking how financial offers could be personalized not just by who the customer is, but by when and how they prefer to engage.”

“The hackathon was a great opportunity to showcase the talent and creativity of our team,” said Ajay Pandita, Senior Vice President and Financial Services, Fintech and Insurance Business Unit Leader, Cognizant. “FICO’s technology platform allowed our developers to rapidly prototype a sophisticated solution with real commercial potential. We value our partnership with FICO and the shared mission to push boundaries in digital financial services.”

The Cognizant solution was evaluated by a panel of eight FICO judges based on alignment with the challenge, business impact, innovation, customer appeal, teamwork, and quality of presentation.

“The creativity and technical expertise demonstrated by the GSI teams in this hackathon were truly outstanding,” said Alexandre Graff, Vice President, Global Partners & Alliances, FICO. “This is just the beginning — these solutions have the potential to evolve from working concepts into transformative use cases that can shape the future of financial decisioning. Events like this help spark real-world innovation. We’re already seeing these solutions inspire new conversations and drive fresh thinking on how FICO Platform can help the financial services industry move faster and smarter.”

About FICO
FICO (NYSE: FICO) powers decisions that help people and businesses around the world prosper. Founded in 1956, the company is a pioneer in the use of predictive analytics and data science to improve operational decisions. FICO holds more than 200 US and foreign patents on technologies that increase profitability, customer satisfaction and growth for businesses in financial services, insurance, telecommunications, health care, retail and many other industries. Using FICO solutions, businesses in more than 80 countries do everything from protecting 4 billion payment cards from fraud, to improving financial inclusion, to increasing supply chain resiliency. The FICO® Score, used by 90% of top US lenders, is the standard measure of consumer credit risk in the US and has been made available in over 40 other countries, improving risk management, credit access and transparency.

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Saxon Shirley
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