Global bank delivers hyper-personalization at hyper-scale with FICO® Platform
The bank is shattering the new frontier for hyper-personalization with FICO transactional analytics
Case Study
Challenge: Enhance decisioning strategies with enriched customer information, including transaction data, to capture early issues in customer profiles and make more accurate and personalized decisions.
Solution: FICO® Platform with transactional analytics and optimization capabilities
Results: By leveraging FICO transactional analytics and executing on FICO Platform, a global bank has pioneered the introduction of a daily transaction score for more than 7.5 million customers, enabling hyper-personalized decisions that give a competitive edge.
- Transform its predictive power with 5 billion transactions over a 36-month period to score its customers
- Introduce a daily transaction score for 7.5+ million customers
- Achieve a nearly 3,000% increase in scoring data
- Consider 20,000 predictive variables
- Process 17 million customer accounts and 15 million DDA (direct debit) and credit card transactions daily
- Identify customers in need up to 30 to 40 days earlier than the previous process
- Adhere to robust security standards, particularly regarding the handling of PII
- Score existing customers with no previous lending
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