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Turn Customer Data Into a Major Advantage With Real-Time Decisioning 2024

Hyper-Personalization & Why It Matters

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FICO World Presentation

Consumer demand for hyper-personalized experiences will continue to rise. Last year, nearly 80% of financial institutions increased their investments in personalization technology*. To be profitable and resilient in a growing competitive market, you must be able to develop a flexible latticework of hyper-personalized treatments and determine the next best action for each customer. You need technology that empowers you to provide more contextual, humanized, and intuitive experiences and opportunities for customers. Join us to learn how you can take customer relationships to new heights by leveraging real-time data, analytics, and event-based decisioning at scale. We’ll discuss how to build a single, holistic view of each customer so you can understand them better and make smarter, more profitable decisions across your portfolio. (*Source: Forrester 2023 Marketing Survey)

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