Cognizant Builds AI Marketing Engine on FICO Platform

In this exclusive interview, Lenin Chilukuri, Associate Director at Cognizant, shares how his team built an AI-powered financial marketing solution during the FICO® Platform Hackathon. 

Their real-time offer optimization engine is designed to analyze customer data — including credit history, segmentation, and engagement behavior — to help determine: 

• The most suitable financial offer
• The best channel to deliver it (SMS, email, voice)
• The ideal timing for maximum conversion 

By orchestrating this intelligence through FICO Platform, Cognizant demonstrated how financial institutions can deliver hyper-personalized, scalable marketing — with the goal of improving customer engagement and campaign ROI with intelligent decision logic. 

Read more at our blog: https://www.fico.com/blogs/fico-platform-hackathon