FICO Hackathon: Building Real-World Solutions Fast

Inaugural FICO Platform Hackathon

What happens when you bring together top global systems integrators, challenge them with real-world problems, and equip them with the full power of FICO Platform? You get a hackathon that delivers intelligent, decision-ready solutions at speed — and a glimpse into the future of applied innovation.

Not Just Code – It’s Co-Creation

Unlike traditional hackathons focused purely on writing lines of code, the FICO Hackathon is about something bigger: co-creation. It is a collaborative sprint that brings business and technology teams together to solve pressing problems in financial services, telecommunications, and insurance.

Over just a few intense weeks, teams from two of our top GSI partners transformed ideas into working MVPs, leveraging the full power of FICO Platform to deliver intelligent, decision-driven solutions. These weren’t throwaway prototypes. The winning ideas are now being developed into full-scale commercial solutions that our partners can take to market, helping clients in banking, telco, and insurance solve real business challenges.

This wasn’t just a hackathon. It was a launchpad for scalable innovation.

From Learning to Launch: The Role of FICO Platform Accreditation

At the heart of this event is the FICO Platform Accreditation Program, a hands-on training experience designed to accelerate GSI partner readiness. The course enables them to build, test, and deploy solutions at speed.

Participants used the platform to integrate data sources, build decision strategies, develop and deploy machine learning models, and orchestrate real-time actions; all in a unified, cloud-native environment.

The result? Business outcomes in weeks, not months.

Winning Project Spotlight: Cognizant – AI‑Powered Financial Marketing

Cognizant focused on addressing a major challenge in financial services: delivering personalized marketing at scale. Using FICO Platform, the team developed an AI-powered real-time offer optimization engine designed to analyze customer data — including credit history, product preferences, and engagement behavior — and help deliver a tailored financial offer, through a preferred channel, at an appropriate time.

The solution uses advanced analytics, segmentation, and predictive modeling with the goal of determining the most suitable offer, optimizing the channel (email, SMS, app push), and personalizing timing to maximize conversion. Built using the Decision Modeler and PLOR components of FICO Platform, the engine aims to support eligibility checks, calculate priority scores, and orchestrate the entire decision flow based on client-defined parameters.

The result: a scalable, AI-powered marketing engine designed to boost campaign ROI and improve customer satisfaction, with the goal of bringing this solution to clients across banking, insurance, and retail.

FICO World 2025: Showcasing What’s Possible

The energy of the Hackathon spilled over into FICO World 2025, held two months ago in Florida, where the teams presented their work to senior leaders, peers, and product experts. The showcase was a highlight of the event, and the feedback confirmed what we already knew: the future of analytics and solutioning lies in fast, collaborative innovation powered by intelligent platforms.

What’s Next: Building a Stronger Ecosystem

This hackathon is just the beginning. We’re expanding our FICO Platform Accreditation Program, scaling our partner enablement, and planning more developer events, Hackathons, and co-innovation sprints in the months ahead.

Together with our GSI partners, we’re not just solving problems, we’re shaping the future of applied intelligence.

How You Can Partner with FICO for Success

Whether you're driving growth in banking, insurance, or telecommunications, FICO enables organizations to empower decision-making processes by bringing together technical and non-technical users. Our platform makes it easy to connect disparate data sources, define business rules, and deploy advanced decision logic — all in a low-code environment that puts business users in control of operational decisions.

• Learn more about our FICO Certification Programs. FICO certification programs are designed to help partners and clients build trusted expertise, accelerate time-to-value, and unlock the full potential of FICO Platform.
• To hear more about FICO partnerships direct from FICO partners, download the Applied Intelligence Partnership eBook
• For more content about partnership opportunities with FICO, please visit our website.