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Welche Analysetools benötigen Sie, um den Point-of-Sale-Kampf zu gewinnen? Fragen und Antworten zu heißen Themen

Executive Brief

Welche Analysetools benötigen Sie, um den Point-of-Sale-Kampf zu gewinnen? Fragen und Antworten zu heißen Themen

Executive Brief

90 % der Kaufentscheidungen im Bankwesen basieren auf Einkaufs- oder Rechercheprozessen und nicht auf vorherigen Beziehungen. While bank marketers might wish otherwise, the reality is that consumers' interest in their products exists almost entirely in the context of non-bank activities - trading in for a new car, searching for a bigger home or shopping on Amazon.com.

FICO commissioned a white paper — Point-of-Sale: The New Battleground for Bank Marketers — to explore the emerging opportunities for banks to seamlessly embed their products and services within emerging third-party platforms and new points-of-sale. 

In this Q&A, Dennis Carney — Senior Principal Consultant, FICO Applied Optimization Solutions — discusses the analytics competencies and capabilities that banks will need to capitalize on these opportunities.