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20 de enero de 2015

FICO Awarded Four New Patents for Network Protection, Fraud Detection, Personalized Marketing and Real-Time Analytic Discovery

20 de enero de 2015

SAN JOSE, Calif.—January 20, 2014—FICO (NYSE: FICO), the predictive analytics and decision management software company, today announced that it has been awarded four new patents related to fraud detection and advanced analytics. FICO now holds 170 US and foreign patents, and has 93 pending patent applications.

Members of FICO's fraud analytics team patented a network assurance analytic system that monitors telecommunications networks with real-time, streaming, self-calibrating analytic models. FICO uses this technology to determine abnormality in network traffic, and the invention is also incorporated in the company's work in cyber security.

FICO also patented a technology for "fuzzy tagging," which involves a method for tagging a transaction for fraud risk. Rather than tagging each transaction as a binary fraud or non-fraud, the technology uses a spectrum of continuous values to tag transactions, effectively weighting them by their correspondence with fraud across the entire FICO Fraud Consortium. This technique is used in the FICO® Falcon® Platform as well as in custom modeling projects to help improve fraud detection, reduce false positives and improve the customer experience.

In terms of marketing solutions, FICO patented a "product space browser," a graphical user interface that helps retailers discover the relationships between a customer's purchases and their needs. The invention allows retailers to turn masses of purchase transaction data into visual maps that show product affinities and purchase patterns by customer and across customers. This facilitates the discovery of new insights, even for retailers with millions of customers and hundreds of thousands of products. The technology is one of the innovations that led to FICO® Analytic Offer Manager, FICO's groundbreaking solution for highly personalized marketing.

FICO's fourth new patent is for real-time determination of data stream semantics. This innovation analyzes large amounts of information in real time to categorize the information into clusters of semantic similarity without knowing the contents of the data or having a prior example of the data structure. This invention can be useful in many applications where new datasets are received that must be classified instantly.

"FICO has been pioneering new approaches to analytics and decision management for nearly 60 years," said Dr. Andrew Jennings, chief analytics officer and head of FICO Labs. "These inventions demonstrate the outstanding work being done by our team of data scientists as they work with FICO clients to solve emerging problems."

Sobre FICO
FICO (NYSE: FICO) es una empresa líder de software de analítica que ayuda a negocios de más de 90 países a tomar mejores decisiones que incrementen el crecimiento, la rentabilidad y la satisfacción del cliente. El innovador uso de Big Data y de algoritmos matemáticos por parte de la empresa para predecir el comportamiento del consumidor ha transformado sectores enteros. FICO ofrece software de analítica y herramientas que se emplean en múltiples sectores para gestionar riesgos, combatir el fraude, crear relaciones con clientes más rentables, optimizar operaciones y cumplir con estrictas regulaciones gubernamentales. Many of our products reach industry-wide adoption. These include the FICO® Score, the standard measure of consumer credit risk in the United States. Las soluciones FICO emplea estándares de código abierto y cloud computing para maximizar la flexibilidad, hacer despliegues más rápidos y reducir costes. La empresa también ayuda a millones de personas a gestionar su salud crediticia personal. FICO: Make every decision count™. Learn more at www.fico.com.

For FICO news and media resources, visit www.fico.com/news.

FICO, Falcon and "Make every decision count" are trademarks or registered trademarks of Fair Isaac Corporation in the United States and in other countries.

Contactos de la sala de prensa

Greg Jawski
Américas

greg.jawski@porternovelli.com
+1 212-601-8248

Darcy Sullivan
Europa, Oriente Medio y África

dsullivan@fico.com
+44 (0) 209-940-8719

Saxon Shirley
Asia Pacífico

saxonshirley@fico.com
+65 6422-7795

Marisa Arribas
Latinoamérica

marisaarribas@fico.com
+1 786 482 7231

Milla Delfino
América Latina

milladelfino@fico.com
+55 11 97673-6583