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    Matt Beck

    Matt Beck

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    • Real-Time Risk-Aware Marketing As A Service Real-Time Risk-Aware Marketing As A Service
      Real-Time Risk-Aware Marketing As A Service
      October 03, 2017
      Customer Development

      Imagine the following scenario. Tom bought an expensive house pre-GFC but then lost his well-paid job and has been struggling with the mortgage ever since. He goes online to his small state bank and up pops a home equity line-of-credit marketing offer. It’s an offer he finds pretty insulting given he is underwater on the existing loan and was just talking to the colle…

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