iA Financial Automates Underwriting with FICO Platform
Using FICO® Platform, iA Financial is advancing toward 80% underwriting automation, improving efficiency, and enhancing its client and advisor experience in Canada.
Redefining Underwriting for a Digital Future
iA Financial Group, a leading Canadian insurance and wealth management provider, serves over five million clients and manages close to $260 billion in assets. The company made the strategic decision to deploy FICO® Platform to advance and accelerate its underwriting automation. This shift allows a large number of underwriting decisions to be made in real-time by leveraging FICO Platform. This strategic move solidifies its leadership in the mass and mid-market individual life insurance sector in Canada.
Looking to strengthen its underwriting process, iA focused on expanding automation, speeding up decision-making, and enhancing the onboarding experience to support faster and more precise underwriting. By leveraging FICO Platform, iA has gained greater control over underwriting workflows, accelerating product implementation and enabling more refined risk assessments.
“With FICO Platform, we are evolving our underwriting process to be faster, more precise, and more responsive to our clients’ needs," said Philippe Cleary, vice president, Underwriting, New Business & Claims, Individual Insurance, Savings and Retirement, iA Financial Group. "By increasing automation and refining advisor workflows, we’re delivering a seamless experience that allows more hard-working Canadians to access the protection they need. Plus, these improvements not only streamline current processes but also pave the way for the future automation of more complex decisions, ultimately driving efficiency and accuracy in our operations.”
Smarter Workflows with Greater Control
This strategic investment has provided iA with deeper insights and greater visibility into policy submissions, enabling them to optimize the application process and improve policy conversion rates. Additionally, FICO® Platform has strengthened iA’s ability to manage risk exposure while adhering to strict regulatory standards, in order to provide its clients with the peace of mind and confidence of having invested in sound and secure insurance products. This shift supports iA’s broader strategy of combining advanced digital technology with human expertise, reinforcing its leadership in Canada’s life insurance industry.
Industry Recognition for Intelligent Innovation
"iA’s implementation of FICO Platform showcases how AI-powered decisioning is reshaping the insurance industry by delivering exceptional value to its clients,” said Nikhil Behl, president, software at FICO. "By automating processes and enabling real-time decision-making, iA is driving smarter operations, reducing costs, and delivering a superior experience for clients, reinforcing its leadership and strength in the insurance sector."
We are proud to award iA Financial Group a 2025 FICO® Decision Industry Vanguard Award. The FICO Decisions Awards recognize organisations that are achieving remarkable success using FICO solutions. This innovation by iA Financial Group demonstrated use of best practices; project scale, depth and breadth; and innovative uses of technology. To see the full list of 2025 FICO Decisions Awards winners, check out: https://www.fico.com/en/decisionawards.
How FICO Can Help With Intelligent Insurance Decisioning
Discover how to replace outdated underwriting systems and reduce manual tasks with FICO® Platform — enabling end-to-end automation, minimizing human error, and enhancing the client experience.
Our data-driven approach supports the creation and deployment of sophisticated underwriting rules, while machine learning capabilities help eliminate manual underwriting bottlenecks and improve accuracy at scale.
Explore how you can streamline underwriting workflows, reduce risk, and drive operational efficiency.
- Explore FICO Platform
- Read Gartner’s report, Market Guide for Decision Intelligence Platforms
- Discover our solutions for insurance
- Read our blog on Why the Insurance Industry Needs Decision Platforms
- Read our blog on AI and Hyper-Personalization for the Insurance Industry
- Experience FICO Platform in action through the story of Digital Jane – showcasing intelligent decision automation in a real-world customer journey.
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